Here is What You Need to Ensure Your UTM Parameters Will Work

You are here:

You need 2 things:

  1. The Google Analytics Javascript Tracking snippet that you usually add to your website to make sure you can track visits and sources.
    • The way to add the tracking snippet: when you create a Google Analytics account, go to the Admin section and under Property (see image below) select Tracking Info & Tracking Code. Once this has been added to every page of your website, you are good to go.

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  1. You need to tag the links that you will be promoting via email, social media, Youtube, blog pages and other paid or organic channels. The way to add UTM parameters: You add the UTM parameters at the end of the URL address of every page you plan to promote on Twitter, LinkedIn, Instagram, Paid advertisement, other pages, etc.

    • Google Analytics PARSES those parameters and includes them in its Acquisitions>Campaigns reports that tell you:
      • which promotional channel drove the largest number of traffic for this particular page or campaign.
      • what were the key demographic, geo and behavioral traits of the audience that came to you from that channel
      • if they filled out an online form, etc. as well as how effective your page/content is (bounce rates, time on page, etc.)