Here is What You Need to Ensure Your UTM Parameters Will Work

You are here:

You need 2 things:

  1. The Google Analytics Javascript Tracking snippet that you usually add to your website to make sure you can track visits and sources.
    • The way to add the tracking snippet: when you create a Google Analytics account, go to the Admin section and under Property (see image below) select Tracking Info & Tracking Code. Once this has been added to every page of your website, you are good to go.


  1. You need to tag the links that you will be promoting via email, social media, Youtube, blog pages and other paid or organic channels. The way to add UTM parameters: You add the UTM parameters at the end of the URL address of every page you plan to promote on Twitter, LinkedIn, Instagram, Paid advertisement, other pages, etc.

    • Google Analytics PARSES those parameters and includes them in its Acquisitions>Campaigns reports that tell you:
      • which promotional channel drove the largest number of traffic for this particular page or campaign.
      • what were the key demographic, geo and behavioral traits of the audience that came to you from that channel
      • if they filled out an online form, etc. as well as how effective your page/content is (bounce rates, time on page, etc.)