Automated Email Tracking for Hubspot, MailChimp & Marketo

March 19, 2023
CampaignTrackly
Automated Email Tracking for HubSpot, MailChimp, Marketo

Save on Email Tracking Time and Resources by Automating How You Build Your UTM Links

Quick, easy, simple way to add reliable email tracking UTM tags to your links to measure the effectiveness of your marketing emails.

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Billion
Daily Email Users WorldWide
Million
Emails Sent By MailChimp Alone
%
Of Brands Are Increasing Email Budgets
Million+
Email Links Need Performance Tracking Daily
HubSpot Email Tracking Can Be Challenging

UTM Email Tracking in HubSpot Can Be Manual and Incomplete

While HubSpot is an excellent marketing automation platform (we at CampaignTrackly use it too), UTM tracking is not their core specialty. Adding tags to your email links in HubSpot requires navigating to their manual UTM builder for every single link. The process is error-prone, and it can take a lot of time when you have multiple links. You can automate some parts, but the solution is still incomplete, as there is no option to add custom tags. If you are looking to standardize data inputs in reporting and visualization – and achieve accurate results – you need to use an automated UTM builder.

How To Build Uniform Reporting
Other Platforms Also Make it Tough to Add UTM Tags

Mailchimp and Marketo Also Make it Tough to Streamline UTMs

Marketo, Mailchimp and other marketing automation platforms are also great at heavy-lifting when it comes to complex lead generation and conversion campaigns. But marketers are under pressure to showcase ROI on every email asset and campaign they deliver. More importantly, it has to be in a standardized way that allows comparison across all channels, assets, and links in your analytics tool. And since Google Analytics relies on UTM tags, uniform reporting requires using an automated UTM link building platform that eliminates bad data and guarantees consistency.

How To Track Emails in 5 Steps
Email Tracking Challenges

Frequent Delays and Errors When Trying to Add Tracking Links to Emails

When you have many links

If you have a single-paragraph, single-link email, adding tracking codes to one link is manageable. The more paragraphs or links you add to your email – especially in buttons and images – the harder it is to ensure that everything has been tagged in an error-free, consistent manner.

When you are tying to save time

Email producers, focused on automating their workload to avoid errors, often-times leverage the umbrella UTM tag function from Mailchimp, Hubspot, etc. This allows them to add the utm_medium=”email” tag to their links. But just defining your channel is not enough to provide quality insights into link performance.

When you use a spreadsheet to tag

Many marketers resort to creating their emails and then using a spreadsheet to concatenate tracking tags into their links. After creating these links, they copy and paste them into their newly created emails. But this is an error-prone process that adds more work. And let’s face it – sometimes we forget to do it or just don’t have the time.

When you need to add custom tracking

Often times, teams need to add more than just the regular UTM tags to get granular insights. Some tags might need hidden values, others might need numeric values with a set number of digits. Adding all these custom tags manually can be unsustainable and often impacts data accuracy.

Luckily, CampaignTrackly Offers a Great Solution

Watch Video on Email Tracking…for HubSpot Email Producers:

…For MailChimp Email Producers:

…For Marketo Email Producers:

You can automate and streamline email tagging, ensuring your data is high quality and your insights… well, positively insightful.

You can achieve all that by using our Chrome or Edge Extensions.

Check Out Our Chrome Extension

4 Great Reasons to Use CampaignTrackly To Automate Tracking Link Creation

The Best Value at Great Cost Ownership

Reason # 1

65+ automation features let you save time, eliminate data errors, and drive high adoption rates.

Reason #2

An agile 3-week improvements cycle drives innovation and better user experiences.

Reason #3

Top link tracking expertise combined with automation core strengths let you build a best-in-class tracking and reporting framework. Leverage us to drive ROI and get in control of your marketing budget.

Reason #4

100% customer dedication gives you: friendly and timely support, guaranteed process and data security, and full connectivity to upstream/downstream applications. Get an effective end-to-end process with minimal manual work.

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MILENA MITOVA
Milena is a digital marketing and data expert with 17+ years' experience driving strategy execution and business growth through marketing automation, data solutions, and integrated marketing campaigns. Milena is a blogger, speaker, technologist and founder of campaigntrackly.com - a marketing app that scales the process of creating tracking links. She often writes on quora.com or speaks at various digital marketing events.