About us

Watch the 2-minute CampaignTrackly Intro by the CEO, Milena Mitova:


Our mission is to help you make better marketing decisions by enabling you to drive high quality campaign data into your Google/Adobe or similar analytics software in a productive and cost-effective way.

Our platform is for marketing specialists and teams who want to:

  • Centralize and automate campaign UTM link creation for owned and paid media.
  • Build best-practice link tracking processes
  • Save time on UTM link tagging
  • Get consistent and accurate actionable insights from their campaigns
  • Use a no-code UTM builder automating most of the tracking link creation processes
  • Invest in a URL builder with high adoption rates
  • Adopt a campaign tracking platform with great features and a robust roadmap.

“Analytics and reporting is an integral part to delivering successful marketing campaigns and I know first-hand how stressful and inefficient manual UTM tagging and URL shortening can be. The CampainTrackly app brings together marketing and software automation to provide a simple and user-friendly way to track campaign performance and improve results.”

Why Us

Whether you are an absolute beginner in digital performance tracking or an advanced digital marketer, CampaignTrackly can help automate your tracking processes, so that you can:

  • minimize the time needed to prepare your analytics tracking links and
  • focus more on generating business for your company.

Watch this 30-second video to see how you can make better decisions and save time with CampaignTrackly:

Why with CampaignTrackly You Will Never Under-report Your Hard Work

  • With CampaignTrackly, you can make your Analytics Tool smarter with just a few clicks,
  • You can eliminate error-prone typing thanks to our tagging pre-set libraries and Chrome extension,
  • Because it has the ability to pre-save all your custom and standard UTM codes, CampaignTrackly prevents accidental use of duplicate or incorrect UTM parameters and has a very positive effect on your reporting bottom line.
  • You will find that it is extremely easy to integrate CampaignTrackly in everything you do – because our Chrome extension is right in front of your eyes you always remember to tag and track everything and never miss a link!
  • Even bulk processing is done quickly thanks to CampaignTrackly’s ability to handle 1, 10 or 100 tracking links in one go!
  • You can store all your campaigns for as long as you want and always go back to review their performance or re-use the tracking links.

About CampaignTrackly and our RoadMap

CampaignTrackly is a subscription-based digital platform enabling marketers to auto-generate tracking links for their promotional campaigns to be able to measure and improve ROI.

The product is officially owned by Leafwire Digital, Inc.

How It All Started

Leafwire Digital was established as a marketing automation consultancy, offering process adoption, asset optimization, complex nurture campaign implementation, and operational setup of marketing automation software for medium-to-larger-sized businesses.

The company became a player in the Link Management Software Market when its founder, Milena Mitova, developed the first prototype of the tracking link building product.

No Automated UTM Link Generating Tool on the Market

Milena has been creating digital marketing campaigns across Social Media, Email, Paid Search, and Display, and was searching for a sustainable one-stop tool that could generate large amounts of tracking links without errors and manual effort.

Creating the First Version of the Automated UTM Link Builder

Being unable to find any automated UTM Link Generating tool on the market, she created her own. After she started using it for all her digital links – she never looked back. Unlike the usual spreadsheet-based manual approach, the automated builder reduced drastically the formula-based and copy-paste-related data errors.

Broken links were reduced significantly and standardized tags resulted in more consistent reporting results. And best of all – all the boring, menial spreadsheet work was behind her.

The First Viable Product

After a number of iterations and improvements, Milena, now in partnership with Alex Mitov, launched the first version of Campaigntrackly (http://www.campaigntrackly.com) in 2016.

The platform was started with a limited number of functions, including UTM-only tagging automation wizard that also shortened links via the Bitly and Google Shortener applications.

The first commercial iteration, made available to customers in 2019, had a large number of new features developed as a result of feedback provided by volunteer users who wanted to try the tool.

Building 65+ Automation Features

Excited by customer feedback and encouraging customers to request new features for free enabled Milena to grow the platform and implement over 65 new features in the next couple of years.

Today, CampaignTrackly has over 3,000 business subscribers – from single users to large teams that track links for thousands of marketing campaigns.

The platform gets updated every 3 weeks with new features and improvements, and will continue to develop its roadmap with more competitive functionalities as its user-base grows!

Get in touch with us if you have specific feature requests or questions – always happy to chat, brainstorm or hear suggestions!

Our Team

The CampaignTrackly team is fully distributed – we live in different cities and countries. We work together in a virtual environment that enables us to get the best of both worlds – work from our homes and have a fulfilling job that makes us happy.

Our Leadership

Dr. Alexander Mitov, PhD
COO & Founding Partner

Dr. Mitov, co-founder, and owner is a theoretical physicist, working on precision phenomenology applied to all high-energy particle colliders, especially the Large Hadron Collider (LHC).

His passion for precision calculations and streamlined automation is partly why he was interested in developing the Campaigntrackly platform. Initially only a hobby, meant to support his partner’s performance as a marketing automation consultant, now the platform represents a strategic business focus requiring daily engagement in its internal, product development and financial operations.

Milena Istatkova, MS, MBA
CTO, Leafwire Digital

A seasoned professional with a Master’s degree in Computer Science and an MBA from Hult Ashridge, Milena has developed sustainable business and IT solutions for banks and IT companies alike.

A technologist and change agent able to influence stakeholders in enterprise-level businesses, she has implemented complex transformational projects and managed successfully a large number of teams and stakeholders.

Milena Mitova MA, MBA
CEO, Leafwire Digital
Board Member & Founding Partner

A pioneer in the digital link tracking space, Milena has over 18 years’ experience developing innovative digital marketing campaigns across the OmniChannel. She is a highly sought after speaker and presenter.

Certified in Marketo, HootSuite and Google Analytics, she has stood up large analytics and marketing platforms incl. Marketo, HubSpot, SalesForce, Google Analytics, Netsuite, & Adobe Analytics for both medium-sized and larger organizations, including Honeywell, Arm, QS, Equinix, and Bausch Health.

While at Novartis, she implemented a high-impact operational strategy for 3rd party marketing data, transforming and orchestrating millions of disparate data rows from over 40 marketing campaign sources into standardized actionable insights. She was also first in Novartis to map 100% of programmatic ads from across a large number of brands to spend and to customers who viewed the ads.

Throughout her career, Milena has launched over 400 digital campaigns and over 80 website properties.

Our Developers

We have been fortunate to work with a dedicated developer team that has been with us for 4+ years. We have forged strong relationships and friendships with our developers and are proud to be working with them, while building the next great new CampaignTrackly feature.

In a world where technology changes faster than you could say “I work at a tech company”, building a software platform requires daily hard work to ensure security, operationability, availability and customer satisfaction.

Nothing is easy, but it’s all worth it when we hear our customers say they are happy with us and the platform.

Do you want to learn more about CampaignTrackly and how it can drive high-quality reporting data for your marketing insights?