Social Media Campaigns

Campaign ROI, Marketing KPIs & Metrics, Social Media Campaigns

In this brief blog, I will share five Google Analytics dashboards that can have a huge impact on the success...

November 7, 2016 Milena Mitova, MBA

Play every week to win cool holiday season prizes. T&Cs apply

Want to Win Cool Holiday Prizes?

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With the holidays fast approaching, we thought it would be nice to be part of the winter festivities, so we...

August 25, 2016 Milena Mitova, MBA

How to address Buffer's automated UTM tag generation challenges

2 Social Media Tracking Pitfalls to Avoid When Using Buffer

Social Media Campaigns, UTM Link Tracking

This blog discusses 2 potential pitfalls related to measuring the success of multi-channel campaigns when marketers use Buffer’s automated social...

May 4, 2016 Milena Mitova, MBA

3 Visual Content Snags Social Marketers Face Daily + How to Fix Them

Visual Content is the key to optimizing your engagements with audiences, period I recently finished reading Ekaterina Walter’s awesome book œThe...

April 17, 2016 Milena Mitova, MBA

Being Sly Will Get You Noticed on Social Media – Practical Idea or Meh?

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So I was reading Guy Kawasaki’s awesome book, The Art of Social Media, the other day and one of the...

April 16, 2016 Milena Mitova, MBA

Run and Measure Social Media Campaigns in 7 Easy Steps

Measuring the ROI of social media is the biggest challenge for 60% of marketers, according to a survey conducted by...