Social Media Campaigns

Campaign ROI, Marketing KPIs & Metrics, Social Media Campaigns

In this brief blog, I will share five Google Analytics dashboards that can have a huge impact on the success...

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Want to Win Cool Holiday Prizes?

November 7, 2016 Milena Mitova, MBA

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With the holidays fast approaching, we thought it would be nice to be part of the winter festivities, so we...

How to address Buffer's automated UTM tag generation challenges

2 Social Media Tracking Pitfalls to Avoid When Using Buffer

August 25, 2016 Milena Mitova, MBA

Social Media Campaigns, UTM Link Tracking

This blog discusses 2 potential pitfalls related to measuring the success of multi-channel campaigns when marketers use Buffer’s automated social...

3 Visual Content Snags Social Marketers Face Daily + How to Fix Them

May 4, 2016 Milena Mitova, MBA

Visual Content is the key to optimizing your engagements with audiences, period I recently finished reading Ekaterina Walter’s awesome book œThe...

Being Sly Will Get You Noticed on Social Media – Practical Idea or Meh?

April 17, 2016 Milena Mitova, MBA

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So I was reading Guy Kawasaki’s awesome book, The Art of Social Media, the other day and one of the...

Run and Measure Social Media Campaigns in 7 Easy Steps

April 16, 2016 Milena Mitova, MBA

In this blog I will show you how to run and measure social media campaigns in a few easy steps....