Posts by MILENA MITOVA

UTM Parameter Campaign Tracking Training

Campaign Tracking Training and Certification

We are super excited to announce our Campaign Tracking training and certification series. Campaign Tracking and Measuring Topics Covered This...

Tut #2: UTM_Source and How to REALLY Set up Your UTM Tags

UTM_Source is the second of five standard analytics tracking tags used to measure digital campaigns performance across paid and most...

Tut #1: UTM_Medium & How to REALLY Set Up Your UTM Tags

In this tutorial you will learn what UTM link tracking really is; how it fits into your reporting and how...

GA4 and UTM Tags - What Will Change

Will Your Link Tracking Process Change with GA4?

In this blog I will go over the Google Analytics link tracking components that are changing with GA4 (Google Analytics...

Google Analytice 4 Resources, Videos, Blogs and Expert Guides

Need to Get Ready for GA 4? These Top Expert Resources Will Help

In this blog I will cover the four top Google Analytics experts who will be able to effectively prepare you...

UTM_Campaign Primer + How to use it to build a solid link tracking strategy

What is UTM_Campaign: Everything You Need to Use it Successfully

In this blog, I will cover the UTM_Campaign tag and will explain how it is used for marketing and reporting...

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