top-rated URL builder - 4.8 out 5 user ratings

The Game-changing URL Builder for Your Marketing Campaigns:

  • Saves time by automating campaign conventions & UTM Link creation.
  • Saves money by integrating campaign data with the tools you need.
  • Drives ROI by making it easy to track and optimize your marketing.

 Test the 3-in-1 UTM Link Builder + Shortener + QR Code generator today.

Try Us for Free, No Credit Card Demo

Fuel Your Productivity

Build UTM links and transfer campaign data faster and easier than ever using automated workflows.

Protect Data Integrity

Replace disparate UTM link tasks with a robust tracking process that safeguards data quality.

Reduce Tech Overload

Minimize multiple application back-&-forths with one-click integrations. Do everything in one place.


We help marketing teams convert at scale their promotional web URLs into tracking links to deliver actionable insights and help improve ROI. Ranked by Source Forge – the leading discovery and rating platform – as Top performers in Link Tracking Software.

Do You Value Your Time? Accelerate Success with Our Top-rated URL Builder Software That Has Everything You Need:

Block 1

Automated Rules and Tagging

Safeguard data integrity with automated tag and link formatting, de-duping and mandatory requirements checks.

Build UTM links directly from our app, Excel, Chrome, Edge, Hubspot, Marketo, Mailchimp, SalesForce,  Hootsuite & more.

Book a Demo

Powerful UTM & Custom Tags

Bulk-upload, add manually, or consume/send tags automatically from your CRM. Combine in templates or share to teams with a click.

Unlimited UTM, Alphanumeric, Numeric, Multi-value, Hidden-value, Unique Id-generator, & Dependent Tags.

See Plans

Cross-Platform Workflows

Save hundreds of hours & eliminate data quality issues with our synchronized cross-platform automated workflows fueled by one-click integrations.

Integrate both ways with Salesforce, HubSpot, etc. One-click field mapping, campaign convention mapping & more.

Book a Demo

One-click Campaign Conventions

Simply drag & drop to build campaign convention names. Auto-send conventions to Salesforce, Workfront or other apps.

Save time and minimize learning with convention templates and cloning. Drive consistency with cross-platform integrations.

Book a Demo

Value Your Time? See Why Our UTM Builder App Is What You Need:

Use CampaignTrackly to save tons of time. Join the one-click club:

A UTM Link Builder Platform that Gives You More

For Marketing Pros

  • Complete history of all tracking links
  • Easy onboarding: emails, quizzes, & blogs
  • No code or manual work= high adoption
  • One-click required tags & rules
  • One-click import-export of tags and links
  • One-click or drag-and-drop tagging
  • One-click error-proof guardrails
  • Custom features to meet your needs

Get started

For Strategy & Insight Pros

  • Eliminate dupes and missing insights
  • Gain confidence in your data
  • Get consistent, comparable reporting
  • Easily build a taxonomy that meets goals
  • Get creative: more tags = more insights
  • Easily share data through integrations
  • Easily build an insights-first culture
  • Easily prove tracking link ROI

Get started

For Leadership

  • The top cost-benefit ratios on the market
  • Easy platform deployment and launch
  • 100% reliability, customer-first approach
  • Dedicated support, 99.99% uptime
  • Best-in-class, secure data setup
  • Low learning curve, simple onboarding
  • High adoption rates facilitate tool ROI
  • Consistent data quality & insights

Email us


What Sets Us Apart

Unbelievable ROI

We save you countless hours in manual work, help remove all obstacles to your success and offer the best prices in the market.

Top Customer Support

Our customer service process is designed for high quality, 100% dedication to your needs and a personalized approach to support.

First to Market

As a boutique player, we specialize in innovations, so you get to experience the latest and greatest innovations in the field with us.

Great Know-How

Be in the know with our live streams, blogs and emails sharing the latest in the data, insights and analytics.

Why We Can Be Your Best Partner

  • FLEXIBILITY: The only platform that has flexible UTM Builder wizards that meet every need.
  • TRUST: Microsoft Approved Partner. Adobe Silver partner. Partnering with AWS, Auth0, Paragon, and Google Cloud to drive best-in-class solutions.
  • SECURITY: AWS secure infrastructure. SOC2, ISO27001, PCI compliant.
  • PROCESS: We give you enhanced process automation and connectivity to eliminate bad data and ineffective marketing decisions.
  • DEDICATION: Your success is our success. So we are motivated to work hard for you, always!



3,000+ B2B Subscribers



1B+ Trackable Links Made




90+ New Features since 2020



140+ Customer Resources


Use Case 1

Save Hundreds of Hours on UTM Builder and Link Management

A large advertising agency was managing multiple disparate UTM Link tagging spreadsheets for each of their clients. Navigating through these sheets and manually copy-pasting info costed them hundreds of hours each year.
We gave them one central place where they now have dedicated workspaces for each client and seamlessly set up campaign conventions, tag templates, GA4 reporting views and a fully automated way to send campaign data to their clients’ downstream applications. See how we can save you hundreds of hours.

Use Case 2

Easily Scale Campaign Tracking Ops

A large services customer was experiencing delays and data errors while managing their campaign conventions and UTM link building activities via multiple spreadsheets, featuring heavy formulas and significant copy-pasting.
We empowered them to use our Excel Add-in, combined with automated tag templates and CRM integration, letting users scale the UTM process by saying good-bye to manual workflows and driving accurate reporting UTMs without leaving their familiar spreadsheet environment.

Gain efficiencies and speed with our URL Builder for Chrome and Edge

Use Case 3

Add Us to Chrome or Edge: Supercharge Efficiency & Accuracy

Our Chrome and Edge browser extensions let customers capture webpage links and all links in an email with a click.
A solid marketing organization leverages our UTM Builder extension to process a large amount of emails that require UTM tracking tags to measure the ROI of the emails they build for their customers.
They are able to increase significantly their efficiency and data accuracy because our extension automatically grabs and replaces the original links with the tagged ones with a single click.

Use Case 4

Pull Campaign Reports with a Click of a Button.

Streamline access to insights by viewing Google Analytics Campaign reports right into your campaign’s dedicated page. Get a “one-click” view of top-level and granular data augmented with extra insights from our homegrown link shortener.
Uncover under-performing links in seconds. Save time with our friendly report explorer that shows you stats even on non-UTM custom tags.

Integrated URL builder workflows

Use Case 5

Automate Your Entire UTM Building Workflow with a Click

A great tech organization builds their UTM links completely automatically, safeguarding the quality of their data and fueling their productivity by using our fully automated workflows.
A user creates a campaign in SalesForce and gets their campaign conventions auto-generated in CampaignTrackly, along with the UTM tracking links that go with that campaign. Everything is done in minites and the user gets email notification with the vital campaign info included, so they can take the next steps in the process with confidence in their data.

This Smart Tool Saves a Lot of, Tons of Time for Me

  • I use CampaignTrackly for our companies' campaigns as this smart tool saves a lot of, tons of time for me. No matter it is blog promotion, paid campaigns for lead and user generation or email marketing - I can always apply the correct UTM parameters in just few secs and as a result, see which channels perform the best! A most-have tool for data-driven, result oriented marketers!
    Viktor EgriViktor EgriHead of Product, Automizy

Tag the Smart Way

Cut down on your UTM tagging time by 500%! Add in seconds as many channels, content & term UTM parameters as you need. Use, re-use, or delete them in one click. Need to bulk-tag? Your wish is our command!

Shorten The Smart Way

Auto-connect with your Bit.Ly account in no time & get all your UTM links shortened automatically in one go as part of the URL building process. Need to bulk-shorten? You got it! No more manual workarounds needed!

Report the Smart Way

Auto-connect with Google Analytics – no code or tech. UTM tracking links are automatically saved in the reporting dashboard so you can see stats in nice & simple graphs. Campaign data is stored for as long as you need it.

Love the Integration with Google Analytics

  • This is excellent. I love the integration with Google Analytics, and it makes it easy for someone not used to tracking since it walks you through the steps and does all the tagging for you.
    Michelle P.Michelle P.Digital Marketing Manager, ARM

Tracking + Productivity = Better Results, Faster

Analytics URL Builder Tool, Link Shortener & Campaign Performance Management Packed in Simple Tool that Fuels Productivity

  • UTM-based campaign tracking helps avoid under-reporting. It also delivers critical insights that enable you to optimize your marketing and drive faster growth.
  • Unfortunately, the process of building UTM-tagged URLs is not always easy to implement due to the high degree of manual work involved.

  • Luckily, with the degree of automation CampaignTrackly offers, getting performance insights is now easier and faster than ever.
  • You can dramatically expedite tracking and win back time so you can focus on what you do best: creating more lead generation value for your company.

Much More than a URL Builder. Making Things Simpler, Easier.

  • After reviewing other tools in the market, I feel this one has a more user-friendly and easy to follow wizard-like UI, which makes the life of a marketer very easy. Best thing I like about CampaignTrackly is its ability to add and use custom channels, Geo parameters, and shorten the final URLs that even Google's URL builder doesn't do yet.
    Pardeep S.Pardeep S.Lead Analyst, Wipro

Best-in-Class Campaign Tracking Automation

Marketers today promote thousands of digital links across multiple channels and places. They need to be able to track their efforts in a scalable and effective way. Measuring the campaign-level impact at the brand, vendor, channel, placement, and asset level needs to be well orchestrated and governed to ensure data accuracy drives optimal budget and engagement decisions.

Getting timely insights on the spend and impact of a Social Media, Email, or any other channel shouldn’t be a convoluted and tedious process.

CampaignTrackly empowers you to build a consistent link tracking execution process to streamline your analytics tracking and reporting.

Enjoy High Adoption Rates Thanks to Our “No-code” UTM Code Automation Features & Integrations

With us, you can easily add unlimited custom tags, as well as utm_campaign, utm_source,  utm_medium, and utm_content parameters – to a link, without having to remember codes or wasting time. 

We give you the flexibility & automation power you need to win back valuable time while driving consistency and improving marketing decisions via a well-governed and sustainable, “insights-first” approach to marketing.