campaign tracking

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5 Marketing Metrics Mistakes that Might Hurt Your Results

July 28, 2016 Milena Mitova, MBA
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Campaign ROI, UTM Link Tracking

This blog looks at five common marketing metrics related mistakes that could diminish significantly the impact of your marketing efforts. Rumour...

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Using Google Analytics campaign tracking to improve campaign insights and decisions

Why Marketing Analytics is at the core of Your Marketing Success

May 13, 2016 Milena Mitova, MBA
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Campaign ROI

Why Marketing Analytics is indispensable to any Marketer Accurately measuring marketing effectiveness has always been a problem for marketers. They...

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Run and Measure Social Media Campaigns in 7 Easy Steps

Run and Measure Social Media Campaigns in 7 Easy Steps

April 16, 2016 Milena Mitova, MBA
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Social Media Campaigns

Measuring the ROI of social media is the biggest challenge for 60% of marketers, according to a survey conducted by...

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