How to Find Your UTM Data in GA4 in 4 Steps
Here is the exact path to see your UTM data in Ga4 and find which UTM links are driving your traffic and conversions.
The Standard Report Path
Most of your analysis will happen in the Traffic Acquisition report.
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Log in to Google Analytics 4.
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Navigate to Reports > Acquisition > Traffic Acquisition.
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By default, GA4 shows “Session default channel group.” Click the dropdown arrow next to it.
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Select Session source / medium (or Session campaign) to see your utm_medium and utm_source tags.
How to See Your UTM Data in GA4 in “Real-Time”
If you just launched a campaign and want to verify the links are working:
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Go to Reports > Real-time.
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Scroll down to the “Event count by Source” card.
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This shows you clicks as they happen, ensuring your
utm_sourceis being captured correctly.
GA4 Dimension Quick-Ref
Shows the utm_campaign name for the current visit. Best for high-level ROI.
Combines utm_source and utm_medium (e.g., linkedin / social).
If you see too much "Direct" or "Unasigned" traffic, while your Custom Campaign traffic is staying low, your UTMs are likely broken or missing. Check your GA4 Health here.
How to Troubleshoot UTM Data in Ga4 in a Few Easy Steps
