Launch & Measure the ROI of Your eBook in 8 Steps
This blog offers a simple infographic with a companion guide that helps marketers build from start to end a well-defined eBook promotional campaign. The steps outlined [...]
2 Social Media Tracking Pitfalls to Avoid When Using Buffer
This blog discusses 2 potential pitfalls related to measuring the success of multi-channel campaigns when marketers use Buffer's automated social media tracking capability. In it, I [...]
Why UTM Parameters Make You Look Good in front of Your Bosses
This 2 page-long blog discusses common marketing success tracking and reporting challenges, walks you through UTM parameters and how they are used to measure accurately the [...]
5 Marketing Metrics Mistakes that Might Hurt Your Results
This blog looks at five common marketing metrics related mistakes that could diminish significantly the impact of your marketing efforts. Rumour has it that marketers today are [...]
Why Marketers Hate to Build Tracking Links & How to Fix It
This blog talks about the value of tracking campaign KPIs via UTM codes. It explains why we need to use and build tracking links to avoid [...]
Automate the Way You Track & Measure Inbound Campaign KPIs
It's not easy to find a reliable and cost-effective way to track & measure Inbound campaign KPIs Although ROI is on the mind of almost all [...]
