What Is Metadata in Digital Campaigns?
What is metadata? In short, metadata is extra information about something – a book, product, or marketing campaign – that...
What is metadata? In short, metadata is extra information about something – a book, product, or marketing campaign – that...
The GA4 UTM Campaign Report is easy to spot – actually, you can poll almost any report against the utm...
What Are the Disadvantages of Using Google Analytics URL Builder?
Yes, it absolutely does. No worries. Here is a very quick animated GIF that shows you how this works in...
Managing UTM links is a real pain for marketers, especially when you have to generate multiple UTM tags, build multiple...
You need these 2 components to make sure your UTM parameters will work in Google Analytics: 1. The Google Analytics...