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Custom campaigns is what Google Analytics refers to its Acquisitions>Campaigns Section, where it allows marketers, who have added tracking tags to their pages and blogs to see how much traffic and other engagement they have generated.
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Campaign URL Builder, whether manual or automated, originates from the Google Analytics Campaign URL Builder, or Custom Campaign Builder - a tool used to tag the links of web pages or blogs so that marketers can track how different users coming to these pages from various websites, interact with them.
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