How to Track Referrals in Google Analytics using UTM parameters


How to Track Referrals in Google Analytics using UTM parameters

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So let me give you a scenario – let’s say I wrote a blog about tracking Youtube videos and I want to promote it. I see that there is a question on Quora exactly about this topic, and I share the link to my blog. Before sharing the blog though, I make sure to add tracking UTM parameters to it, where my source is, my medium is qa-forum-organic.

Then I proceed to publish my answer and the link shared. Sometime after, I go to Google Analytics and I can see that Quora is actually my top referrer traffic driver. Not only that, it is the highest source for new sessions – pretty good, right. Now I know that I have to invest much more time on Quora than on Twitter, haha – see the image here:

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Milena Mitova, MBA

Dynamic, data-driven senior marketing professional with global expertise in B2B sales revenues, go-to-market strategies and market growth. Has worked for Shell, Nestle, Honeywell, ARM, Equinix, FalconStor & other exciting organizations. Co-founder of CampaignTrackly. Blogger, technologist, & automation expert. In numbers: 256 digital projects. 6 awards. 15 professional certifications, including:

  • Google Analytics and Google eCommerce Analytics Certifications;
  • Social Media & Hootsuite Certifications
  • Hubspot Inbound Marketing, MarketMotive SEO, PPC, Optimization Certifications & more.
Have analytics or ROI questions? Catch me on Quora or email me directly.