How to Create UTM Code [Sample UTM Parameters Inside]


How to Create UTM Code [Sample UTM Parameters Inside]

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Here is how you create UTM Code for your links so you can track them in Google Analytics.

Let’s start with a few simple examples that will show you some actual UTM parameters that people use every day.

  1. Download this  sample UTM code for the UTM medium and UTM source parameters excel file.
  2. Download this sample UTM code for the UTM content parameters  excel file.
  3. Download this sample UTM code for the UTM term parameters excel file.

How to Add these UTM code values to your links – it’s easy

Now that you have these examples you need to learn how to add them to your link – or the web address of your page. We recommend using a tool to do that instead of trying to add tags yourself – as that can be very time-consuming and error-r prone.

  1. Use the standard Google Analytics Manual URL Builder if you are only doing 1-2 links at a time.
  2. Use a UTM excel/Google doc spreadsheet if you are using several links at a time.
  3. Use a fully automated professional UTM code generator and link builder, which will provide consistent and error-free tracking and will save you a lot of time.

Here is a quick and easy animated gif showing you how you can add UTM code to your links.

Chrome Extension - Tag With a Right Click

Capturing a link from the web browser and adding UTM codes to it using an automated UTM code URL builder

Milena Mitova, MBA

Dynamic, data-driven senior marketing professional with global expertise in B2B sales revenues, go-to-market strategies and market growth. Has worked for Shell, Nestle, Honeywell, ARM, Equinix, FalconStor & other exciting organizations. Co-founder of CampaignTrackly. Blogger, technologist, & automation expert. In numbers: 256 digital projects. 6 awards. 15 professional certifications, including:

  • Google Analytics and Google eCommerce Analytics Certifications;
  • Social Media & Hootsuite Certifications
  • Hubspot Inbound Marketing, MarketMotive SEO, PPC, Optimization Certifications & more.
Have analytics or ROI questions? Catch me on Quora or email me directly.