UTM Code Quiz – Test Your Knowledge Now

UTM Code Quiz – Challenge Your Marketing Tracking IQ

Mastering UTM tracking is vital for marketers. That’s why we’ve developed a quick and engaging UTM code quiz that helps you assess and refine your UTM tag skills in minutes. Whether you’re a newcomer or experienced growth marketer, our quiz helps you test your knowledge, learn best practices, and improve your analytics accuracy.

What Is the UTM Code Quiz?

Want to know how strong your campaign tracking game is?

The UTM Code Quiz is a quick, fun way to test your knowledge of UTM codes—those little UTM tags that make a big difference in your analytics.

Whether you’re a beginner or a seasoned pro, this quiz helps you review the five key UTM parameters (source, medium, campaign, term, content), uncover common mistakes, and improve how you tag links across all your marketing channels.

Why Take This UTM Code Quiz?

Accurate Campaign Attribution: This quiz ensures you truly understand how UTM parameters drive reliable reporting.
Skill Sharpening: Along the way, we’ll clarify common UTM code mistakes.
Self-Assessment: You’ll review your answers, fill any knowledge gaps, and apply these insights.

What You’ll Learn

UTM Code Basics: What each parameter—source, medium, campaign, term, content—really means.
Common Mistakes: Why omitting question marks or misplacing ampersands can break your tracking.
Best Practices: How to structure consistent campaign naming conventions for cross-channel comparisons.

How this UTM Code Quiz works

First, answer 10 multiple-choice questions that put your tracking knowledge to the test. Then, you’ll get instant feedback—so you’ll know exactly where to improve your UTM code setup. Take the UTM Code quiz now.

/10

2 votes, 5 avg

Created on October 10, 2022

UTM Parameters Quiz

This quiz aims to help you solidify your understanding of UTM tracking codes and how they can be used by Marketers.

1 / 10

UTM_Content value reports on:

The performance of content asset used in the digital campaign

The content asset used in the tracking links with the same utm_campaign

1 and 2

2 / 10

UTM_Campaign is mandatory for the tracking process

TRUE

FALSE

3 / 10

If we need to add more than one utm tracking tag, we need to:

Separate them using '&' sign.

We are required to enter utm_campaign, utm_source, and utm_medium and have to separate them using the '&' sign.

Add question marks after each tag.

1 and 2

1 and 3

4 / 10

If we miss the "?" after our original link when we are adding our UTM tags - we will:

Break the link

Not break the link, but our web analytics tool will not be able to read the tracking tag

Drive customers to our home page page

5 / 10

UTM_source is:

A required tag which identifies the web platform from which your website visit originated.

A required tag which tells if you a user came from Social Paid or Social Organic Campaigns

Not required, as long as you use utm_medium in your tracking link

6 / 10

UTM_Term is:

Mandatory to be added to Google Ads tracking links as they provide insights on keyword ROI

Not required to be added by marketers as Google Ads manages the process automatically

Only required to be added by marketers if they have decided not to take advantage of the Google Ads automated keyword tracking

7 / 10

UTM Tags are:

Only allowed for external promotions (promotions on websites not owned by you)

Only allowed for internal promotions (banners and buttons on a website owned by you)

Can be created by the web analytics tool itself

Can be read by a web analytics tool like Google Analytics but has to be custom-added to a link by people

1 and 4

8 / 10

The 5 key UTM Tracking Codes (utm_campaign, utm_source, utm_medium, utm_term, utm_content):

Are the only allowed codes to use when tracking your campaigns and links

Are not the only codes you can use - you can add as many custom codes you like

Can be extended by using custom Google Analytics dimensions to drive higher granularity of your insights

1 and 3

2 and 3

9 / 10

UTM_Campaign Tag is used to:

Segment traffic from the same source (Twitter Organic, Twitter Paid) by campaign name

Show you which content was used for your marketing campaign

Show you the website on which the link is promoted

10 / 10

UTM_Term is required by Google Analytics to be able to group your links in meaningful buckets:

True

False

Your score is

Please rate this quiz

Useful Resources for the UTM Code Quiz

Blog Library: What are UTM Tracking Codes and how to use them?

Our full list of resources on everything UTM parameters and campaign URLs is available here.

UTM tracking codes, also known as UTM tags or UTM parameters are custom-added snippets of code that marketers append to their digital links before promoting them on external websites including Twitter, Facebook, and Instagram.

Once the promoted links generate visits, the information comes into Google Analytics or similar tools to provide KPI insights at the campaign, channel or content level. The web analytics platforms, will recognize these snippets when sorting and grouping the links which your audience visited on your website and will be able to ties traffic performance and conversions directly to a specific marketing campaign or even tactic.

This data separates the generic unknown traffic from your targeted, paid campaigns and provides relevant campaign-related performance KPI stats. Adding tracking code to links today is a competitive strength and organizations build extensive link tracking strategies and operations. To learn more about UTM codes, read our guide below.

What UTM Tags are and how to use them

Video Guide: How to Create UTM Tracking Codes?

In this video, we will show you how to create individual UTM tracking codes, how to build your UTM tag library and import tags in bulk:

Ready for Another UTM Code Quiz?

Learn everything you need to know about utm_campaign and take the quiz at the end of the tutorial.

Take the UTM Campaign Quiz

Tags: UTM Tracking Codes, UTM Codes, UTM Code for links, UTM Code generation

Categories: Marketing KPIs & Metrics, UTM Link TrackingTags: UTM Code, UTM codes, UTM tracking codes

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